The Balm Cosmetics

The Balm Cosmetics creates high-quality, cruelty-free makeup with a unique retro-inspired, vintage packaging and cheeky, empowering messaging. Known for its timeless, versatile products, the brand emphasizes inspiration and creativity, focusing on rich colors, velvet textures, and multi-use formulas at accessible prices. the Balm also produces some skincare products and uses green packaging, with a commitment to paraben-free and talc-free ingredients in many of its products.